Psychological Dysfunction in the 100 Acre Woods.
AstraZeneca has diagnosed my favorite disney characters: Tigger and Eeyore.
To boost sales for Seroquel, their “mood stabalizing medication”, AstraZeneca has identified Tigger as a sufferer of Bipolar and Eeyore as a patient eeking through life with depression.
Check out Pharmalots post on this crazy marketing scheme.

